Carly Foxwell is a drinks industry specialist and commercial strategy advisor with over 20 years’ experience working across global category leaders and high‑growth, founder‑led brands. Over the course of her career, she has held commercial roles with internationally recognised names including Red Bull and Champagne Lanson, as well as advising and supporting some of the UK’s most progressive independent drinks businesses. As founder of commercial consultancy Fox in the Well, Carly works at the intersection of brand, consumer positioning and commercial strategy. She partners with founders and leadership teams to bring brand ambition and commercial execution together using clear, practical frameworks that support confident decision‑making as businesses grow.