A brand consultant with nearly two decades of experience building global lifestyle brands from the inside. I’ve shaped global brand strategy and integrated marketing for brands like Dr. Martens, Vans and Berghaus, leading work that strengthened brand relevance, future demand and long-term growth across markets. Now I work with brands, agencies and founders to build clarity, relevance and momentum in moments of growth or change. My work normally spans 3 interconnected areas; Brand clarity & direction Creative & cultural Strategy Planning & support for moments of growth or change.