Martyn Odell, aka @LagomChef, is a chef and food waste disruptor on a mission to make cooking simple, accessible, and genuinely fun. With a career spanning restaurants, street food, and recipe development since the age of 15, he launched Lagom Chef in 2019 to show that eating well, saving money, and reducing waste can go hand in hand. Rooted in the Swedish philosophy of “lagom” (balance), Martyn’s approach is creative, no-nonsense, and built for real life. He’s best known for his high-energy, chaotic cooking content across social media, where he reaches over 1.5 million people across his channels with a refreshing “eat the food you buy” motto. Off-screen, he is a contributing food columnist for Cornwall living magazine and an author with his first book hotting shelves this July. At his core, Martyn is about helping people cook smarter, waste less, and enjoy the process because good food shouldn’t be complicated, and it should always be a bit of fun.