Co-Founder of Vapoura Rum, a super-premium English rum where heritage and craftsmanship meets a contemporary mindset. We create beautiful rum and design memorable experiences, both online and in real life, that bring our liquid and brand world to life. You’ll find Vapoura online and in venues across England that share our passion for craft and quality. www.vapourarum.com I’m passionate about strategic partnerships & collaborations, product innovation, storytelling and creating experiences that leave a lasting impression. Whether it’s launching a new spirit, curating a menu collaboration or shaping a brand’s premium narrative, I try to bring creative and strategic mindset to what I do. A twenty year background in high-performance sport taught me the power of teamwork and individual optimisation. I thrive on bringing people together and aligning talent, ideas and energy to deliver outcomes for the team, the brand and the wider experience. I’m also a proud trustee and founding member of the Millimetres 2 Mountains Foundation and founder and director of Bonekka Property.